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Measuring Quality Of Virtual Event: Scale Development And Validation, Sung-Eun Kim
Measuring Quality Of Virtual Event: Scale Development And Validation, Sung-Eun Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
The unprecedented global pandemic caused by COVID-19 has led to a critical reconsideration of the way humans work and live. In turn, true paradigm shifts are arising across diverse industries based on remote and online communication. Undoubtedly, traditional in-person events are transforming into virtual events through more innovative platforms and safer experiences. The market for virtual events is considerably expanding and promising; thereby, the demand for research on the nature and dynamics of virtual events is increasingly growing. However, research on virtual events and virtual event quality (VEQual) is still in its infancy and has lagged behind, resulting in a …