Business Commons^™

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Theses

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.

Job-Related Stress And Job Performance Among Librarians In University Libraries In Nigeria, Promise I. Ilo Dr., Oyintola Isiaka Amusa Dr, Nweke Angela Chinwendu, Ugwunwa Chinyere Esse

Library Philosophy and Practice (e-journal)

This study investigated the incidence of job-related stress and how it affects job performance of librarians and library officers. Three universities in Lagos State, Nigeria were selected for the study. The study adopted a survey method and questionnaire was used to gather data from 86 librarians and library officers from the university libraries. The study revealed that job-related stress is prevalent among the librarians and library officers. It identified lack of opportunity for career development, low salary/compensation, work interference with family time, the absence of training, lack of motivation, lack of co-operation and lack of conducive working environment as factors …

The Use Of Performance Measurement In Universities Of Pakistan, Muhammad Tanveer, Asif Mahbub Karim Dr.

Library Philosophy and Practice (e-journal)

Purpose: The performance measurement includes collecting the information regarding the individual’s performance to analyze for the reporting. . Performance measurement’s main aspect is to identify the exertion are being achieved or not. This is the main purpose of performance measurement in the current study of Pakistani Universities. Moreover, the focus on the performance measurement is still not very strong in Pakistani educational system. Few observations made from the recent studies are that the enrollment in the university has been raised up to a great extent from past few years.

Methodology: This research paper is focus on “The Use …

Customer Satisfaction In Commercial Bank Of Sindh Province A Case Study Of Bank Al Falah, Liaquat Ali Rahoo Mr, Maryam Kalhoro, Qurat-Ul-Ain Abro

Library Philosophy and Practice (e-journal)

The main concern of a bank is customer satisfaction. Every bank strives to achieve customer satisfaction. A satisfied customer becomes the positive word of mouth for the bank. The purpose of this research is to find out customer satisfaction in commercial banks, particularly in Bank AL Falah. Data was collected through a questionnaire from 150 customers of Bank AL Falah in Hyderabad. Microsoft Excel was used for data analysis. The result concludes that customers perceive higher satisfaction, and the environment and commitment and behavior of staff with customers have a major impact on customer satisfaction.

A Strategic Audit Of Google, Timothy Knaak

Honors Theses

Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …

A Strategic Analysis Of The Nebraska Alumni Association, Colton Siebert, Michael Eesley, Conrad Shiu, Melissa Newkirk, Joshua Demers, Jeb Vavak

Honors Theses

The Nebraska Alumni Association (NAA) is in a unique position regarding where it fits in the lives of the people it serves and the potential growth of their programs. Being separate from the University system, yet still driven by mission to help the university grow, has given the association several advantages as to being able to act in an agile manner. However, only 24,000 of the over 200,000 University of Nebraska-Lincoln alumni have paid to become a part of the Nebraska Alumni Association. This is shocking, and we believe that our recommendations can turn the tide through engagement of the …

Microsoft Store Strategic Audit, James Onnen

Honors Theses

This paper looks at Microsoft's Universal Store's digital distribution strategies for apps and games and potential strategies Microsoft can use to leverage its store to create value for itself and its users. This paper looks at specific uncaptured markets in gaming that Microsoft could capture.

Strategic Audit Of Amazon.Com, Inc, Sarah E. Kenny

Honors Theses

Amazon has recently grown as a company, surpassing many other online retailing websites. However this success is threatened by Amazon's reputation as an evil company. Amazon faces numerous lawsuits for unlawful termination and inhumane warehouse conditions. This current generation of consumers dislikes supporting companies that they view as evil, meaning that if a company entered the market that had better business practices, consumers would quickly leave Amazon. The audit suggests that Amazon combats these views by improving warehouse conditions, increasing minimum wage at their workplaces, and increasing benefits for workers. This audit also suggests that Amazon improves one of their …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

Google Ads: A Strategic Audit, Jessee Zhang

Honors Theses

Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …

Influence Of Business Information Use On Performance Of Small And Medium Enterprises In Port-Harcourt Nigeria., Okoro Obinna Jeremiah, Yacob Haliso, Otuza Evans Chima

Library Philosophy and Practice (e-journal)

Abstract

At the center of any economy lies the contributions of the SMEs. It is documented that the economic growth experienced in the developed countries of the world can be attributed largely to the contributions of the SME sector. Unfortunately in Nigeria, research has shown the performance of SMEs to be low especially in Port-Harcourt. This study examined by analyzing the influence of business information use on performance of Small and Medium Enterprises in Port-Harcourt Nigeria. Data collection was done by the use of a self-structured questionnaire. Four hundred and forty eight (448) copies of questionnaires were distributed to proprietors …

A Strategic Audit Of Boston Beer, Jake Lindvall

Honors Theses

The Boston Beer Company ("Boston Beer") is an American brewery founded in 1984 whose mission is "to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker." Headquartered in Boston, the company is well-known for its flagship brand bearing the name of founding father Samuel Adams. This and other Boston Beer products have become popular across the United States in the past few decades; the Brewers Association ranks Boston Beer as the sixth largest brewery nationally. However, when subsetting to breweries defined as "craft," Boston Beer ranks even higher as the second largest brewery nationally. …

Strategic Audit Of Microsoft Office, Dylan Dmitri Gray

Honors Theses

Microsoft Office is some of the most iconic software ever made. It empowers people and organizations across the planet to achieve more.

The scope of this audit is limited to Office for business. The consumer market, which is less profitable and dominated by free products, is not considered.

This audit attempts to explain the strategies currently being pursued by the Office leadership team, and the relation of these strategies to the broader industry. Ultimately, this paper attempts to identify threats to Office and offer suggestions on how best to mitigate those threats.

Intuit, Inc.'S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Theses

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …

The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson

Honors Theses

As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.

We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …

Ibm Cloud Strategic Audit, Jack C. Johnson

Honors Theses

An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.

A Strategic Audit Of Microsoft Azure, Lee Fitchett

Honors Theses

This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.

Huskers Helping Huskers: A Corporate-Level Analysis Of The Nebraska Alumni Association, Rachel Kleist, Jordan Newsom, Jackson Grasz, Anne Conley, Anna Brodersen, Samantha Turco

Honors Theses

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.

Adidas: A Strategic Audit, Rebekah Birch

Honors Theses

Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Theses

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Cboe Global Markets: Strategic Audit, Lambros Karkazis

Honors Theses

This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It provides in depth analysis of Cboe and its competitors, with particular attention given to comparing net income, market cap, and share price. Informed by this analysis, there is discussion of Cboe’s acquisition of BATS, which appears to have had the best impact on share price of any decision made by an exchange operator in the last 5 years. Finally, this thesis provides a strategy recommendation for Cboe moving forward.

Understanding Well-Being At Work: Development And Validation Of The Eudaimonic Workplace Well-Being Scale, Amy L. Bartels, Suzanne J. Peterson, Christopher S. Reina

Department of Management: Faculty Publications

Given the amount of time and effort individuals pour into work, scholars and practitioners alike have spent considerable time and resources trying to understand well-being in the workplace. Unfortunately, much of the current research and measurement focuses on workplace well-being from only one perspective (i.e. hedonic well-being rather than eudaimonic well-being) or by generalizing between workplace well-being and general well-being. In this study, we sought to integrate the workplace context into the current eudaimonic perspective to develop an 8-item measure of eudaimonic workplace well-being. Using multi-wave data, we developed and validated a reliable, two-dimensional eudaimonic workplace well-being scale (EWWS). The …

Dynamic Pricing Of Wireless Internet Based On Usage And Stochastically Changing Capacity, Demet Batur, Jennifer K. Ryan, Zhongyuan Zhao, Mehmet C. Vuran

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

(1) Problem Definition: Inspired by new developments in dynamic spectrum access, we study the dynamic pricing of wireless Internet access when demand and capacity (bandwidth) are stochastic. (2) Academic / Practical Relevance: The demand for wireless Internet access has increased enormously. However, the spectrum available to wireless service providers is limited. The industry has thus altered conventional license- based spectrum access policies through unlicensed spectrum operations. The additional spectrum obtained through these operations has stochastic capacity. Thus, the pricing of this service by the service provider has novel challenges. The problem considered in this paper is therefore of high practical …

The Quality Management Ecosystem For Predictive Maintenance In The Industry 4.0 Era, Sang M. Lee, Donhee Lee, Youn Sung Kim

Department of Management: Faculty Publications

The Industry 4.0 era requires new quality management systems due to the ever increasing complexity of the global business environment and the advent of advanced digital technologies. This study presents new ideas for predictive quality management based on an extensive review of the literature on quality management and five realworld cases of predictive quality management based on new technologies. The results of the study indicate that advanced technology enabled predictive maintenance can be applied in various industries by leveraging big data analytics, smart sensors, artificial intelligence (AI), and platform construction. Such predictive quality management systems can become living ecosystems that …

Born To Take Risk? The Effect Of Ceo Birth Order On Strategic Risk Taking, Robert J. Campbell, Seung-Hwan Jeong, Scott D. Graffin

Department of Management: Faculty Publications

The importance of birth order has been the subject of debate for centuries, and has captured the attention of the general public and researchers alike. Despite this interest, scholars have little understanding of the impact birth order has on CEOs and their strategic decisions. With this in mind, we develop theory that explains how CEO birth order may be associated with strategic risk taking. Drawing from evolutionary theory arguments related to birth order,we theorize that CEO birth order is positively associatedwith strategic risk taking; that is, earlier-born CEOswill take less risk than later-born CEOs. As evolutionary theory proposes that birth …

Planting And Harvesting Innovation - An Analysis Of Samsung Electronics, Seung Hoon Jang, Sang M. Lee, Taewan Kim, Donghyun Choi

Department of Management: Faculty Publications

This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value over a long time period. Without proper management of the process of planting and harvesting innovation, firms with limited resources may not be successful in launching innovative new products to seize a momentum in high tech industries. To examine this issue, the case of Samsung Electronics (SE), now an electronics giant originated from a former developing country, …

Employee Performance, Well‐Being, And Differential Effects Of Human Resource Management Subdimensions: Mutual Gains Or Conflicting Outcomes?, Chidiebere Ogbonnaya, Jake G. Messersmith

Department of Management: Faculty Publications

The human resource management (HRM) literature supports the idea that coherent systems of HRM practices can induce attitudinal effects when perceived subjectively by employees. Recently, scholars have proposed that subdimensions of HRM systems exist and account for variance in outcomes. This study explores differential effects of three subdimensions of HRM systems (skill‐, motivation‐, and opportunity‐enhancing HRM practices) on employee innovative behaviors and well‐being. Our predictions are based on the mutual gains perspective, which specifies positive relationships between HRM practices and employee performance, and the conflicting outcomes perspective that links HRM practices to higher job demands and stress. Using data from …