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Full-Text Articles in Business
Not Too Scared To Enter: Understanding The Uppsala Model’S Complexity As Sme Decision Makers Enter High-Risk Countries, Andrew Kindfuller
Not Too Scared To Enter: Understanding The Uppsala Model’S Complexity As Sme Decision Makers Enter High-Risk Countries, Andrew Kindfuller
Electronic Theses and Dissertations
Johanson and Vahlne’s Uppsala internationalization model is a framework for understanding sequential internationalization, experiential learning, and the commitment decision processes designed to answer the question: “Why and how do firms internationalize?” Each potential market is distinctive due to dissimilar languages, cultures, religions, ethics, political systems, laws, business norms, etc. – all these perceptual differences, which can potentially block the free flow of information between markets, are called “psychic distance.” By completing 34 detailed, semi-structured interviews with executives who have recently made significant financial or resource commitments to enter 28 different challenging countries, this is the first study to focus with …
The Duality Of Reality: Perception Creation Using Symbolic Management, Christopher J. Thomas
The Duality Of Reality: Perception Creation Using Symbolic Management, Christopher J. Thomas
Electronic Theses and Dissertations
People have historically used different types of symbols to signal an ideology, to create a sense of prestige, or to gain legitimacy. Examples of these types of symbols can be seen in displays ranging from marketing ads to presidential election materials. While these types of symbols tend to be socially constructed, and universally identifiable, the consequences of their use are less uniform in nature. This study explores the gap that currently exists between a symbol’s inherent value and the expected consequences of its use. My theoretical prediction includes two principles: The use of symbolic management to create symbolic environments and …