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Pandemic Pivot: An Analysis Of How Retail Pharmacies Diversified Their Offerings During The Covid-19 Pandemic, Juliana Hybner
Pandemic Pivot: An Analysis Of How Retail Pharmacies Diversified Their Offerings During The Covid-19 Pandemic, Juliana Hybner
Business/Business Administration
The COVID-19 pandemic significantly impacted the operating strategy of nearly all businesses open in 2020. Businesses were split into two groups, essential and nonessential. Nonessential business, like gyms, shopping malls, and movie theaters, had little choice in their strategy in the beginning of the pandemic. They had to close. As they reopened, they found creative ways to attract customers without amassing large crowds in their storefronts. Essential businesses, on the other hand were faced with a unique challenge. Serving the U.S. population during their most vulnerable time. Retail pharmacies took on key responsibilities, administering COVID-19 tests and vaccines, while also …