Business Commons^™

Exploring Hospitals' Use Of Facebook: Thematic Analysis, N. Kordzadeh, Diana K. Young

School of Business Faculty Research

Background: Although health care organizations such as hospitals and clinics have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels.

Objective: This study aimed to explore the types of content US hospitals post on their Facebook pages and how hospitals’ Facebook activities differ with regard to content types.

Methods: We collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. During the first phase, the 2 …

Exploring Nirsa Championship Series Professional Development Opportunities: Understanding Their Perceived Value To The Association, Jacob K. Tingle, Dan Hazlett, April Flint

School of Business Faculty Research

The NIRSA Championship Series (Series) is a significant component of NIRSA: Leaders in Collegiate Recreation (NIRSA). Demonstrated, in part, by the fact that many campus recreational professionals contend the events directly relate to both their institution and the association’s mission. The purpose of this study was to gain an understanding of how NIRSA professionals perceive the value of volunteer experiences at Series events. The research team conducted semistructured interviews with thirteen campus recreation directors. The participants had a median of 28 years in the profession, (SD = 7.4), and represented all six NIRSA regions. In describing the benefits of …