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Full-Text Articles in Business
Lifting The Iron Curtain: Paul Anderson And The Cold War's First Sport Exchange, Dominic G. Morais, Jan Todd
Lifting The Iron Curtain: Paul Anderson And The Cold War's First Sport Exchange, Dominic G. Morais, Jan Todd
School of Business Faculty Research
On 15 June 1955, Paul Anderson, the 340-pound American heavyweight, lay on a couch waiting for his first attempt at a weightlifting competition in Moscow between the Soviet Union and the United States.1 The event, held at the large, outdoor Zelyony Theater in Gorky Park, was the first of two contests being held as part of a goodwill trip authorized by the U.S. State Department.2 During the contest, lifter after lifter warmed up backstage, pacing nervously between sets as they awaited their tum on the enormous stage festooned with Soviet and American flags. Anderson and his teammates—Tommy Kono, …
Homeownership As A Sign Of Immigrants' Consumer Acculturation: The Role Of Region Of Origin, Mario V. González Fuentes, C. Iglesias Fernández
Homeownership As A Sign Of Immigrants' Consumer Acculturation: The Role Of Region Of Origin, Mario V. González Fuentes, C. Iglesias Fernández
School of Business Faculty Research
One of the limitations highlighted by the consumer acculturation literature is the lack of empirical research to identify better constructs or indicators of consumer acculturation. In this article, the use of homeownership by immigrants in the host society is proposed as an indicator of advanced consumer acculturation. The decision to own a home by a minority group, such as immigrants, represents a key landmark in the process of adaptation to the new culture and a commitment with the host country's values and culture. The empirical case used is the immigrant population of Spain. The sharp rise in its foreign-born population …
The Contribution Of Social Simulation In The Advancement Of Marketing Issues And Challenges, Mario V. González Fuentes
The Contribution Of Social Simulation In The Advancement Of Marketing Issues And Challenges, Mario V. González Fuentes
School of Business Faculty Research
For some years now, marketers have been praising for a more holistic approach of a company’s marketing efforts across all areas. However, traditional models show serious limitations to address the complexities of managing all of a company’s touch points with a customer. Agent-based modeling (ABM) has opened the door to explore the unfolding behaviors and outputs of an increasingly connected and interactive marketplace. The contribution of this paper is twofold. On the one hand, it provides researchers with a state-of-the-art repository for this strand of research. This facilitates the identification of relevant gaps in the literature and future research avenues. …