Business Commons^™

Competitive Strategies In Small And Medium Sized Enterprises (Sme's): A Cross- Case Analysis Of Irish Construction Professional Service Firms, Oluwasegun O. Seriki, Roisin Murphy

Conference papers

Strategy formulation aims to attain strategic fit between an organisation and its business environment in pursuit of competitive advantage. Although competitive strategy research is long established within industries such as manufacturing, financial services and IT, strategy within construction is still under-investigated by comparison. For construction professional service firms (CPSFs), the dearth of academic inquiry is even more apparent, partly due to the intangible nature of their service offerings, highly customised nature of their services and reliance on intellectual capital. The Irish construction sector is experiencing stable growth since following a prolonged recession, thus understanding the strategy process within professional service …

Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng

Articles

Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

Findings – The paper identifies three …