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Full-Text Articles in Business
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
Mario Gonzalez Fuentes
The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple …
Jayaashree Industries: Revolutionising Sanitary Pad Use In India, Arcot Desai Narasimhalu, Christopher Dula
Jayaashree Industries: Revolutionising Sanitary Pad Use In India, Arcot Desai Narasimhalu, Christopher Dula
Arcot Desai NARASIMHALU
Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including …
Team Learning, Development, And Adaptation, Steve W. J. Kozlowski, Bradford S. Bell
Team Learning, Development, And Adaptation, Steve W. J. Kozlowski, Bradford S. Bell
Bradford S Bell
[Excerpt] Our purpose is to explore conceptually these themes centered on team learning, development, and adaptation. We note at the onset that this chapter is not a comprehensive review of the literature. Indeed, solid conceptual and empirical work on these themes are sparse relative to the vast amount of work on team effectiveness more generally, and therefore a thematic set of topics that are ripe for conceptual development and integration. We draw on an ongoing stream of theory development and research in these areas to integrate and sculpt a distinct perspective on team learning, development, and adaptation.
Toward A Theory Of Learner-Centered Training Design: An Integrative Framework Of Active Learning, Bradford S. Bell, Steve W. J. Kozlowski
Toward A Theory Of Learner-Centered Training Design: An Integrative Framework Of Active Learning, Bradford S. Bell, Steve W. J. Kozlowski
Bradford S Bell
[Excerpt] The goal of this chapter, therefore, is to develop an integrative conceptual framework of active learning, and we do this by focusing on three primary issues. First, we define the active learning approach and contrast it to more traditional, passive instructional approaches. We argue that the active learning approach can be distinguished from not only more passive approaches to instruction but also other forms of experiential learning based on its use of formal training components to systematically influence trainees' cognitive, motivational, and emotion self-regulatory processes. Second, we examine how specific training components can be used to influence each of …
Design, Implementation, And Evaluation Of Hr Leadership Development Programs, Karina Li Ming Kuok, Bradford S. Bell
Design, Implementation, And Evaluation Of Hr Leadership Development Programs, Karina Li Ming Kuok, Bradford S. Bell
Bradford S Bell
Given today’s new market reality and rapid changes in the business world, companies need to select and develop high potential talent who can maneuver in a hypercompetitive market and ultimately fill its top-tier jobs. Organizations can utilize the Human Resource Leadership Development Program (HRLDP) as a tool to attract, develop and retain high potentials to fill the future HR leadership pipeline. However, an HRLDP can be controversial and tricky to implement and maintain. The goal of this report is to provide useful guidelines for those interested in designing, managing and/or evaluating the effectiveness of such programs. If carefully designed and …
A Framework For Leadership Development, George Hrivnak, Rebecca Reichard, Ronald Riggio
A Framework For Leadership Development, George Hrivnak, Rebecca Reichard, Ronald Riggio
George Hrivnak
Despite the tremendous amount of time, money, and energy spent by practitioners and scholars alike to understand, promote, and facilitate effective leadership development, the field is still far from fully understanding what is often regarded as both art and science. That is not to suggest, however, that the field's efforts have failed to result in substantial progress. Indeed, after defining some salient concepts and the overall scope of this chapter, we review some of the major theoretical and empirical advances in leadership development. Furthermore, the trends and 'best practices' dominant in today's organizations in leadership development are then summarized and …