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Full-Text Articles in Business

Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla Jul 2012

Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla

Engineering and Technology Management Student Projects

In order for the United States, as well as other nations, to decrease their dependency and reliance on imported fossil fuel, to control and reduce the largest source of their carbon emission, and to secure their national transportation system, a faster transition from the Internal Combustion Engine to the Electric Vehicle has to be promoted. The public and private sectors will have to work hand in hand to ensure reaching such a national goal.

This paper lays out a technology roadmap for a private company ‘Tesla Motors’, proposing a balanced mixed basket of Technology Push and market Pull strategy in …


Burgerville: Instilling A Sustainable Culture, Sully Taylor, James Berg, Colin Gallison, Will Sandman, Benjamin Werner Jan 2012

Burgerville: Instilling A Sustainable Culture, Sully Taylor, James Berg, Colin Gallison, Will Sandman, Benjamin Werner

Business Faculty Publications and Presentations

From a single store to a regional chain, Burgerville has differentiated from other national chains by maintaining a strong relationship with its customers, supply partners, employees and the community. A case study from PSU's School of Business delves deeper into Burgerville's commitment to instilling a sustainability culture by assessing the impact of the company's mission to "Serve with Love." The analysis in this study covers Burgerville’s strategic changes in:

  • Product development – BV's commitment in using locally and seasonally sourced ingredients throughout its menu
  • Supply chain management – BV's approach to maintaining strong relationships with suppliers, and preferentially purchasing from …