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Full-Text Articles in Business
Maintaining Equilibrium Between Project Success And Team Well-Being: Pharmaceutical Project Management, Shu-Han Chang
Maintaining Equilibrium Between Project Success And Team Well-Being: Pharmaceutical Project Management, Shu-Han Chang
Business ETD Collections
Projects of all types bring with them their own set of challenges and risks. Those within the pharmaceutical industry are subject to heavy regulation, high risk of failure, and the requirement of having very specialised knowledge. High-pressure projects like this also puts much stress on the individual team members working to ensure the project’s success. In order to delve into what it takes to maintain equilibrium between project success in a timely and cost effective manner, and the well-being of the project teams themselves, this research takes a look at what are the common issues with these types of projects. …
The Importance Of The Coaching Process For The Development Of Leaders' Skills, Jussara De Silva Soares
The Importance Of The Coaching Process For The Development Of Leaders' Skills, Jussara De Silva Soares
Business ETD Collections
The purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today's business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the …
Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago
Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago
Business ETD Collections
This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …