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Full-Text Articles in Business
Consideration Sets As Resources For Business Model Generation, E. Shaunn Mattingly, Garrett A. Mcbrayer
Consideration Sets As Resources For Business Model Generation, E. Shaunn Mattingly, Garrett A. Mcbrayer
Management Faculty Publications and Presentations
Business models as outcomes for entrepreneurship are increasing in prevalence in pedagogy and practice. Instructors and entrepreneurs are focusing efforts on iterating potential ideas through a process of trial and error in hopes to produce working business models. However, such practices need to be better underpinned by theory so we can develop an understanding of how to identify more valuable opportunity ideas and how to progress them towards working business models with fewer trials and errors. This conceptual paper focuses on integrating extant conceptualisations of business models as interdependent activities with research on identifying opportunities as problem-solution pairings. While integrating …
Dependent Variables In Entrepreneurship Research, Eric Shaunn Mattingly
Dependent Variables In Entrepreneurship Research, Eric Shaunn Mattingly
Management Faculty Publications and Presentations
Phenomena relevant to the emergence of new economic activity or interruptions and changes to current economic activities, rather than contexts, are what constitute entrepreneurship. A re-emphasis on phenomenon-driven research will widen the context of entrepreneurship research, help delineate entrepreneurship as a domain, and provide greater emphasis on the selection and operationalisation of dependent variables. Entrepreneurship is a multi-level discipline, which provides some benefits as well as challenges. One benefit is the contribution to other fields. within social science that results from research at various levels. A resulting challenge is dealing with heterogeneity that occurs at various levels. This paper discusses …