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How Did Family Businesses Deal With The Corona Crisis (Covid-19) In The Field Of Human Resource Management And Marketing? A Case Study Of Palestinian Family Businesses, Fatima Wahaish, Nidal Darwish
How Did Family Businesses Deal With The Corona Crisis (Covid-19) In The Field Of Human Resource Management And Marketing? A Case Study Of Palestinian Family Businesses, Fatima Wahaish, Nidal Darwish
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث
The study aimed at identifying how family-owned retail businesses in Ramallah and Al-Bireh Governorate dealt with the Corona crisis (Covid-19). The impacted areas demonstrated in the study are human resources and marketing. The study used the descriptive-analytical approach, and the questionnaire as a tool to collect data. The study population was made up of family businesses in the retail trade, which consisted of (164) companies of the targeted the sector according to the data available at the Chamber of Commerce and Industry of Ramallah and Al-Bireh Governorate. where the method of total survey was used, and thus the questionnaires were …