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Full-Text Articles in Business
The Development Of The Creative Synergy Scale, Amy E. Climer
The Development Of The Creative Synergy Scale, Amy E. Climer
Antioch University Full-Text Dissertations & Theses
This study developed a scale for teams to assess their behaviors related to creative synergy. Creative synergy is the interactions among team members where the collective creative results are greater than the sum of their individual efforts. When a team achieves creative synergy they have the potential to solve difficult problems with innovative solutions leading to positive impacts on our communities, societies, and even our world. This study looked at the internal-process variables of teams to determine what factors impact creative synergy. The research process involved two phases.In Phase 1, a survey was taken by 830 adults who were members …
On Contemporary Leadership And Branded Organizations, Mark Bloemhard
On Contemporary Leadership And Branded Organizations, Mark Bloemhard
Antioch University Full-Text Dissertations & Theses
This qualitative study examined a leader’s enigmatic decision-making process guiding innovative and complex organizations—organizations that are not able to rely on market research or the precedence of industry emulators for making strategic decisions. Leaders of highly creative organizations regularly make catalytic decisions that have fateful outcomes; their ability to recognize and appropriately adjudicate complex and unpredictable market forces determine the consequences. Such influential choices often require a deep level of intuition with very little research and time to decide. The purpose of this dissertation has been to develop a framework that presents Brand Leadership as a distinct and viable leadership …