Business Commons^™

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …

Employee Perceptions Of Well-Being Programs, Alice V. Edwards, Susan Marcus

Journal of Social, Behavioral, and Health Sciences

Measuring the effectiveness of well-being programs in the workplace is important for optimizing the return on investment and selection of programs that meet organizational objectives. A pilot study was performed to assess employee well-being using the Happiness Mini-Survey and a one-sample pre–post study design intended to quickly allow employees to subjectively rate their well-being before and after participating in various classes as part of a well-being program. The findings demonstrated statistical significance in employee subjective ratings; they reported feeling better emotionally, physically, and mentally after participating in the classes. The employees’ self-rating for stress level also had statistically significant improvement …

Supervision In The Workplace (Clayton), Sheryne Southard, Christie Burton, Bryan Labrecque, Xueyu Cheng, Elnora Farmer

Computer Science and Information Technology Grants Collections

This Grants Collection for Supervision in the Workplace was created under a Round Ten ALG Textbook Transformation Grant.

Affordable Learning Georgia Grants Collections are intended to provide faculty with the frameworks to quickly implement or revise the same materials as a Textbook Transformation Grants team, along with the aims and lessons learned from project teams during the implementation process.

Documents are in .pdf format, with a separate .docx (Word) version available for download. Each collection contains the following materials:

• Linked Syllabus
• Initial Proposal
• Final Report

Dynamic Logistics Enabled By Iot, Madeline K. Conner

Honors College Theses

The implementation of Internet of Things technology is becoming increasingly popular in the logistics industry due to its promise of valuable payoffs. The benefits will span across the entire logistics value chain, and benefits from IoT implementation will also impact areas such as operational efficiency, safety, security, and customer experience, while redesigning traditional business models. This report specifically focuses on creating a dynamic logistics system using the Internet of Things. The findings of this report focus on the associated cost savings between traditional logistics systems, and a daily dynamic model enabled by IoT technology. By applying IoT to logistics operations …

Factors Affecting Employee Persistence In An Online Management Development Certificate Program, Todd D. Chester

Walden Dissertations and Doctoral Studies

An important approach to prepare new managers for increased responsibility is participation in online management development programs; however, there is a lack of information about the factors that affect employee completion of these programs. This study addressed how chief executive officers (CEOs) can implement these programs to rapidly develop new managers who are qualified to serve in the leadership roles left behind by many retirees. This qualitative descriptive case study explored employees' perceptions about persistence in an online management development certificate program at a U.S. nonprofit organization. Herzberg's motivation-hygiene theory and Rovai's composite persistence model provided the conceptual framework for …

Beauty Is In The Eye Of The Beholder: Toward A Contextual Understanding Of Compensation Of It Professionals Within And Across Geographies, Jonathan W. Whitaker, Sunil Mithas, Chewei Liu

Management Faculty Publications

How do multinational corporations (MNCs) and domestic firms compensate technical and managerial skills of knowledge workers within and across geographies? This paper answers this question by examining how developed economy MNCs and emerging economy firms value MBA education and firm-specific IT experience of IT professionals in India; and how developed economy MNCs value MBA education and firm-specific IT experience differently across India and the U.S. Our analyses of archival data on more than 20,000 IT professionals reveal two important findings. First, for IT professionals in India, the marginal effect of firm-specific IT experience on compensation is greater for developed economy …