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Business Administration, Management, and Operations
Financial literacy; accounting information; information asymmetry; openness to experience and short term investment
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Determinants Of Short Term Investment Decision Making, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Kashif Ur Rehman
Determinants Of Short Term Investment Decision Making, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Kashif Ur Rehman
Ahmed Imran Hunjra (PhD)
This study examines the impact of financial literacy, accounting information, openness to experience and information asymmetry on the short-term investment decision making of the stock market investors. For this purpose 23 item questionnaire was developed and distributed among 185 stock market investors through non-probability sampling. The results indicate that all these factors have a significant effect on the short-term investment decision making. Results also indicate that individual investors with higher educational qualifications have more intentions for short-term investments as compared to the investors with other qualifications.