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Popularity Of Mobile Homes In Bernalillo County, New Mexico: 1965-1975., Robert L. Clark

Anderson School of Management Theses & Dissertations

Albuquerque is the population center of Bernalillo County and of the State of New Mexico. This thesis was undertaken to investigate the popularity of mobile homes within the county since 1965, and to determine the market potential of mobile homes within the county through 1975.

Information concerning the Bernalillo County mobile home market was developed through (1) the use of a questionnaire mailed to 700 local mobile home owners; (2) personal interviews with all mobile home dealers active in the county; (3) telephone and personal interviews with the major­ity of local mobile home park owners or managers; and (4) conversations …

Consumer Attitude Analysis For Three Albuquerque Mortuaries, Paul A. Smyer Jr.

Anderson School of Management Theses & Dissertations

An attitude is the predisposition of an individual to evaluate some symbol or object or aspect of his world in a favorable or unfavorable manner. Attitudes are developed during a process of interaction with the environment and they usually show an evaluative personal reaction. Consumer attitudes toward an individual firm develop in the context of this interaction. The firm by its actions in the administration of its business aids the consumer in his formation of attitudes toward that firm. Objective methods of observation were employed to identify user attitudes toward three mortuaries in Albuquerque, New Mexico. The data was statistically …