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The University of Akron

Business

Articles 1 - 4 of 4

Full-Text Articles in Business

Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed Jan 2021

Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed

Williams Honors College, Honors Research Projects

In light of everything going on in the world today, Goodyear has started to question the next steps of their company. One of their biggest concerns is that since people are not driving as much, they will not be putting as much wear on their tires, meaning the tires they currently have on their vehicles will last longer and will not have the need to purchase new tires as frequently. Goodyear has asked us to look into what their company should do with all of the factors affecting their company. Should they pivot their focus to a different industry to …


Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski Jan 2021

Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski

Williams Honors College, Honors Research Projects

Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.


Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield Jan 2019

Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield

Williams Honors College, Honors Research Projects

The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.


Under The Rust Belt Revealing Innovation In Northeast Ohio, Thomas Bacher Oct 2014

Under The Rust Belt Revealing Innovation In Northeast Ohio, Thomas Bacher

University of Akron Press Publications

Many areas of the Midwest faced economic challenges after large manufacturing industries, that once operated with three shifts, cut back or went out of business completely. Northeast Ohio was not immune to this downturn and experienced major declines in its population base and tax revenue streams. How could the area recover? This work looks at the post-manufacturing business climate in Northeast Ohio whose major cities, Cleveland, Akron, and Youngstown, were faced with re-inventing themselves and their industrial bases. Using an interview format, the book details how entrepreneurs saw opportunities to develop services and products in the area. Their stories illuminate …