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Success At The Base Of The Pyramid: A Relational View Of Competitive Advantage, Carol M. Sanchez, Alexandra Schmid
Success At The Base Of The Pyramid: A Relational View Of Competitive Advantage, Carol M. Sanchez, Alexandra Schmid
Peer Reviewed Articles
In this paper, we propose a new framework to measure the success of projects at the Base of the Pyramid (BoP), based on the relational view of strategy (Dyer and Singh, 1998; Lavie, 2006; Mesquita et al., 2008), and we test the framework using new case studies. We argue that the success of BoP projects depends on relation-specific resources and capabilities resulting from partnerships among participating organizations. Typical partners involved in a BoP project are firms that make a product or a service designed for BoP customers, a public or private agency that has local knowledge and presence, and a …