Business Commons^™

Exploring Qualia In Service Experience – A Case Study Of The Cultural Creative Hotels In Taiwan, Chun-Liang Chen

Communications of the IIMA

The objective of this research is to construct a qualia service experience design model for new-style cultural creative hotels and to explore how new-style cultural creative hotels can establish the qualia service experience. It further analyzes the key factors of creating qualia experience for new-style cultural creative hotels, offering it as a reference for enterprises which expect to enhance their competitiveness using the qualia experience. This research has chosen the HOTELDAY+ Group – the biggest cultural creative design hotel chain store brand in Taiwan to conduct the qualitative case study. The outcomes of the research show that cultural creative hotels …