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Business Administration, Management, and Operations

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California State University, San Bernardino

Theses Digitization Project

Credit unions -- Marketing

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

A Quest For Sales, Daniel Lynn Goehring Jan 2001

A Quest For Sales, Daniel Lynn Goehring

Theses Digitization Project

This paper is to evaluate the sales program at Arrowhead Credit Union, and make recommendations for enhancing and improving it. This paper provide guidance and direction to assist the Arrowhead Credit Unions transition to a sales focused organization.


Investment Centers That Are Feasible In A Credit Union, Sondra Kay Vick Jan 2000

Investment Centers That Are Feasible In A Credit Union, Sondra Kay Vick

Theses Digitization Project

This project will identify the options available to a credit union desiring to open an office of the securities industry to provide investment products and advisory services to its member. The three options identified are becoming a branch office of an established broker/dealer, becoming an introducing broker/dealer, or purchasing an existing broker/dealer. An analysis will identify the required needs of an account executive in a computer system, client statements, and client confirmations. It will also analysis the capital requirements, the expenses of opening and running an office, fees charged to clients, and the licenses required. This project will show that …