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Business Commons

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Business Administration, Management, and Operations

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California State University, San Bernardino

Theses Digitization Project

Consumer behavior

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The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung Jan 2007

The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung

Theses Digitization Project

The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.