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Swot Analysis, Doug Leigh

Doug Leigh

Strengths, weaknesses, opportunities and threats are organizational influences known collectively as ‘‘SWOTs.’’ At its best, SWOT analysis is a process by which a group of stakeholders (a) identify internal and external inhibitors and enhancers of performance, (b) analyze those factors based on estimates of their contributions to net value and approximations of their controllability, and (c) decide what future action to take with regard to those factors. Convention- ally, however, organizations carry out only the first of these three tasks. To address this shortcoming, this chapter outlines a six-step process not only for identifying SWOTs, but also for meaningfully analyzing …