Business Commons^™

Regret And The Control Of Temporary Preferences, Terry Connolly, Jochen Reb

Research Collection Lee Kong Chian School Of Business

Regret is often symptomatic of the defective decisions associated with temporary preference problems. It may also help overcome these defects. Outcome regret can modify the relative utilities of different payoffs. Process regret can motivate search for better decision processes or trap-evading strategies. Heightened regret may thus be functional for control of these self-defeating choices.