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Full-Text Articles in Business

The Economics Of Altruism: An Exploration Of Self And Collective Identity, Catherine Krempasky Dec 2022

The Economics Of Altruism: An Exploration Of Self And Collective Identity, Catherine Krempasky

Honors Projects

There is a belief that students in college often pursue an undergraduate business degree due to the money that comes with the industry. Whereas students pursuing an undergraduate degree in health and human services are believed to be more altruistic, pursuing jobs such as social work, nursing, criminal justice, and other careers that give back to communities despite their often lower-than-average salaries. While this difference in altruism is a common belief, it has rarely been a proven one. Therefore, this study seeks to examine the difference in altruism between students from the Schmidthorst College of Business and the College of …


Investor Behavior In The Midst Of A Global Pandemic, Abigail N. Bates Nov 2020

Investor Behavior In The Midst Of A Global Pandemic, Abigail N. Bates

Honors Projects

Investors partaking in portfolio and asset management through the stock market and other avenues do so with certain reasoning and methods in hand. Each investor may have different interests and risk tolerances that guide their choices for investment. Behavioral finance allows for an in-depth look at an investor’s actions and the influencing psychology behind it. Before this approach was popularized, early studies of finance assumed that investors were always rational in their decision making and put resources only into opportunities that would increase their utility or happiness. The behavioral finance approach takes a more comprehensive look at these behaviors and …


Consumer Response To Corporate Social Responsibility (Csr) At Bridgewater College, Abenezer Tekle May 2020

Consumer Response To Corporate Social Responsibility (Csr) At Bridgewater College, Abenezer Tekle

Honors Projects

With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate strategic plan. This study provides preliminary evidence that consumer response about the CSR behavior of Multinational Corporation are determined by different factors. In order to identify and measure the effects of CSR behavior on consumer response, I used quantitative research by creating an online survey to analyze three objectives. Nike was specifically included in the survey due to its popularity on college campuses. The results show that knowledge/awareness of CSR have some meaningful influence on millennial purchasing behavior; however, extensive student …