Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Asian Studies

The University of San Francisco

Master's Projects and Capstones

Theses/Dissertations

Articles 1 - 2 of 2

Full-Text Articles in Business

Winter Is Still: An Analysis Of The Chinese Game Industry, Jiahui Sheng May 2019

Winter Is Still: An Analysis Of The Chinese Game Industry, Jiahui Sheng

Master's Projects and Capstones

This capstone essay aims to analyze the current situation of the game industry in China. Most of the data has been collected from databases, newspapers, interviews, journals and governments reports. This essay especially addresses China’s current game industry strengths and limitations to position it for the future. This essay clarifies the challenges of game industry in innovation based on the scale of companies. My perspective also considers the continuous development of China’s game industry as well as the conflict between the teenagers and government restriction towards games. Meanwhile, the opportunities of the game industry are based on two unique aspects …


Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller May 2018

Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller

Master's Projects and Capstones

This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …