Business Commons^™

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Development Of Fashion, Bryan Madeira, Gregory Kelley, Alhagi Kebbeh, Natalie Borchuck

ENGL 1102 Showcase

The theme of this Anthology focuses on the development of fashion over recent years. How it has affected people in recent years and how much it has changed over the years. Specifically talking about large brands that have impacted the market. How celebrities have affected the market and made it better. Along with how the Trans community is treated in the community. How they are represented throughout the fashion business. Last talk about the developing market for sneakers. How they have become an investment rather than something to wear for active wear.

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

The Bronx Solidifies Itself In The Fashion World With Borough-Based Nonprofit, Nicholas R. Hernandez, Demetria Osei-Tutu

Capstones

Bronx-born nonprofit organizer, Flora Montes, founded Bronx Fashion NYC in 2014. The organization aims to establish Bronx-centric fashion-event opportunities and better representation in an industry where access is often unattainable for people of color or of limited means—or who happen to come from the Bronx, a borough often perceived by some as un-chic despite boasting a culturally thriving history of innovation in both fashion and music.

With Bronx Fashion NYC, Montes is working on putting Bronx models and local designers on the map with multiple fashion shows and paving the way for the future with the addition of a start-up …

The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly

Honors College Theses

We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …

Social Media Influencers List: The Normal Brand, John Hadley

2020 Academic Exhibition

For my capstone/internship, I was tasked with finding 100 social media influencers that matched the aesthetic, style, and image of the Normal Brand. From there, I picked a top 20 and then curated "care packages" with merchandise for each specific influencer. This project was a way of branching out and marketing to new costumers. Attached is the top 100 list as well as the boxes used.

Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

No abstract provided.

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Constructing Identity Through The Lens Of Fashion: An Honors Thesis, Cara P. Doiron

Honors College

Fashion is an artistic decision that every person makes every day. Even those who say they don’t care about clothing are still portraying something about themselves to the outside world with the stylistic choices they make. This creative Honors Thesis explores the impact of fashion on self-representation, accomplished through the design and construction of a capsule wardrobe line of clothing. Due to the project’s personal and introspective nature, the intended wearer is the artist, and therefore the pieces are specifically tailored to her, rather than the straight sized garments that are typically produced in the fashion industry. This line consists …

The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …

The Sustainable Future Of The Modern Fashion Industry, Zhanna Kutsenkova

Honors Theses

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …

Jean Genie

SIGNED: The Magazine of The Hong Kong Design Institute

Koyo William is now an internationally recognised fashion designer with his own label, but his story began at the HKDI, where he first understood the power of creativity and jeans that fit in all the right places.

New To Pmq

SIGNED: The Magazine of The Hong Kong Design Institute

Image Lab 360° is an innovative and entrepreneurial concept that combines creative savvy with business sensibility

East Meets West

SIGNED: The Magazine of The Hong Kong Design Institute

A unique fashion shoot involving young designers from Hong Kong and Belgium took place at HKDI in February. Linda Van Waesberge directed the shoot and shared her insights into the contemporary fashion industry with Daisy Zhong.

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …

The Sixty-Six Percent, Natalie Abruzzo

Capstones

The Sixty-Six Percent represent the percentage of women in the U.S. who are overweight. They are regarded as full-figured or “plus” size in the world of women’s apparel. Even though more than half of American women wear a “plus” size - size 14 and up - designs for these women account for a fraction of women’s apparel - Only 37% of women's wear is plus-size.

The Sixty-Six Percent is coming at an important time in a broader conversation about de-stigmatizing what it means to be a plus-size woman in America. Fat shaming has become taboo and mainstream media as well …

Fast Fashion: At What Cost?, Fiona Hall-Roulac

Senior Theses

Fashion has played a large role in society and the production of clothing has greatly changed for American consumers over the past hundred years. I will examine the notion of fast fashion and how these practices have changed how people shop and as a result how workers work. I will examine how some companies are creating transparency by showing their factories, actual prices of the goods, as well as focusing on small locally produced goods and the cost for Americans receiving low cost fast fashion goods. The 20^th century marked the industrial revolution where clothing production greatly transformed. It …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

What He's Reading: Eddie Izzard, Carl S. Gaines

Carl S Gaines

No abstract provided.

Attitudes Toward Counterfeit Fashion Products: A South Dakota State University Case Study, Amy Frerichs

The Journal of Undergraduate Research

Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will …

Impressions Of Professional Women As A Function Of Clothing Style And Job Title, Tanya Kay Wimberley

Graduate Theses

The piirpose of the present study was to examine the relationship of Job Title (Sales Manager, Salesperson) with Clothing Style (Short Skirt, Long Skirt, Pants) on perceptions of power. Seventy-eight participants completed the Perception of Power scale. The Perception of Power scale is a questionnaire that contains six measures of interpersonal power. The subscales were also added for an overall measure of power. Included with the questionnaire was a picture of a female model in one of three styles of business suit, applying for one of two jobs, for a total of six conditions. Results of 2x3 ANOVAs revealed no …

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion

Ua12/2/1 Magazine, Wku Student Affairs

WKU Archives Records

Special edition of College Heights Herald featuring articles:

• Meehan, Mary. Like, Wow – Fashion Trends
• Carlton, Chad. A Man Around the House – Jody Richards

Ua12/2/1 College Heights Herald Spring Fashions, Wku Student Affairs

WKU Archives Records

Special photojournalism issue regarding fashion.