Business Commons^™

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Local Garage Psychosis Rockabilly Disease: Glocalization And The Athenian Psychobilly, Michael Tsangaris

Journal of Global Awareness

Music is an art that permeates every human society. It is used for such diverse social purposes as ritual, worship, coordination of movement, communication, or entertainment. There are no limits to music as it can move freely in space through sound waves, radio, cinema, television, and the new digital technologies. Music is directly related to subcultures in that cultural identities and lifestyles can be mediated through music. This article aims to use the development of music scenes such as psychobilly to establish a link between music, subcultures, globalization, and the global-local dialectic.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Artist's Artist, Katherine Cacopardo

Honors Scholars Collaborative Projects

My senior project is the creation of a brand identity that explores how sounds, words, and imagery work together to create a complete experience by illustrating the recorded music and lyrics of fellow honors student McCall Chapin. My project includes album/single artwork, one music video, one lyric video and lyric video concepts for each of the other songs, streaming strategy, social strategy, and supplementary photos and graphics for promoting the work on social media. The idea is to create a complete brand that not only fits who McCall Chapin is as an artist but also visually tells the story of …

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Audience Accessibility- A Study Into Pac Infrastructure Renovation, Ariana Gant

WWU Honors College Senior Projects

Addressing the lack of accessible restrooms in the Western Washington University (WWU) Performing Arts Center (PAC), this project resulted in the university's commitment to renovate the current restrooms to increase accessibility. In an ever progressing world, renovating outdated infrastructure to achieve the most equitable solution is a necessity. This project addressed specifically the lack of handicap accessible and gender-neutral restrooms in the main lobby, manifesting in an effort to advocate for the renovation of the PAC to include these restrooms. Over the course of the project; the PAC, International Building Code, and WWU values were researched; many emails were sent; …

The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu

Senior Honors Theses

The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).

Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel

Honors Scholars Collaborative Projects

The album will be organic, raw, gritty country sound, inspired by vintage country/folk and bluegrass and encouraged by modern underground/alt country and new-wave folk.

A Labor Of Love: Extensive Exploitation Of Contract Music Workers, Malia Odekirk

Electronic Theses and Dissertations

Workers across the United States are reckoning with unfair labor conditions by unionizing and speaking out. Systemic undervaluing of many workers has created a climate of fear, hidden agendas, and pervasive labor misconduct. The pageantry/marching arts are no exception. As a cultural insider, I conducted interviews, had many informal conversations, and ran a large survey that uncovered how the marching arts exploit instructors extensively despite their experience, education, and efforts. A systematic proclivity toward late payments, abused contracts, egregiously low compensation, and free labor begs the question: how can programs continually mistreat instructors this way? I explore this question through …