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Full-Text Articles in Business
Arts Marketing, David Ocon
Arts Marketing, David Ocon
Research Collection School of Social Sciences
Although there are hundreds of resources on traditional and commercial marketing, the materials available specifically for arts marketing are scarce, posing additional challenges for Gillian. Furthermore, while some focus on arts management, few of them address marketing from the perspective of a small-to-medium (often financially struggling) arts organization. An organization like Gillian’s often has limited resources, both financial and human, and can only approach marketing informally. However, it experiences the same pressures to perform well as larger arts institutions. Often, survival depends on how well it implements the marketing strategies that marketing staff create on their own. This chapter is …
Osha, Ada, And Other Government Mandates, Elise Lael Kieffer
Osha, Ada, And Other Government Mandates, Elise Lael Kieffer
Faculty & Staff Research and Creative Activity
In chapter fourteen the exploration is focused on governmental mandates, laws, rules and regulations. In contrast, policies and procedures within the organization are also covered. The discussion then centers on the Occupational Safety and Health Administration (OSHA), how the administration works, how one must and can follow OSHA mandates, and how penalties can be assessed if OSHA rules are not followed. Finally, the chapter concludes with a lengthy discussion of the physical requirements of the Americans with Disabilities Act, who must comply, and how one can do so.