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Full-Text Articles in Business
The Art Of Branding, Allison Willrich
The Art Of Branding, Allison Willrich
Whittier Scholars Program
The world is more visual-oriented than ever before, making a company’s logo a crucial factor in the success of branding as the logo serves as the first impression and visual indicator of the experience and value the brand will deliver. The purpose of this project is to better understand how people respond to brand design, and more specifically make judgments about the company based on the first impression they get from a logo. The brand of focus is The Habit, an American restaurant chain recognized for its excellence in product quality, but also has weaknesses in its overall brand negatively …
Spotify Streaming's Noteworthy Effects On Japan, Megan Atwell
Spotify Streaming's Noteworthy Effects On Japan, Megan Atwell
Whittier Scholars Program
No abstract provided.