Business Commons^™

Household Heroes: An Examination Of Domestic Workers' Rights In The United States And Mexico, Kaitlyn Sutton

Honors College Theses

Since 2018, worker's rights have become a forefront in the battle to developing a more equitable nation in Mexico, specifically regarding domestic employees. In my honors thesis I compare the rights of domestic workers in both the United States and Mexico using elements set forth in the SA8000 Standard formed by the Social Accountability International Organization in order to analyze which country grants more access to these liberties. I then examine different cross-cultural management styles in the countries as a method for explaining the differences in right. I also discuss advocacy groups still fighting for more freedom as well as …

A Live Performance Guide: Building A Concert, Genevieve White, Genevieve White

Honors College Theses

Many are unaware of the production process when it comes to live performances in the Music Industry. While the obvious barriers of obtaining a time, place, and performer can be easily concluded, many outside of the industry fail to consider other components that contribute to successful performances. The attainment of proper contracting, performance licenses, and music materials are just a few examples of the thought and preparations that go into planning and accomplishing a successful concert.

This project, from conception to execution, was intended to further my knowledge of live performance through the utilization of classroom education and industry experience. …

Best Practices For Social Media Branding, Allison Myers

Honors College Theses

Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …

Effects Of Internet Exclusion On The City Of Detroit, Alexander G. Haddad

Honors College Theses

Introduction

The rise of Information Technology (IT) in the past 50 years has revolutionized many areas of human life and activity. Information Technology’s most obvious areas of impact are often those where they add a great and obvious value to a particular industry, and it is extremely difficult to find some aspect of life that has not changed since its inception. Some examples include the digitization of stock trading, the automation of factories and life-saving operations, and the enhanced communication and collaboration across public education, enterprise activity, and international affairs. However, what is often overlooked and understudied are the secondary …

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …

The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly

Honors College Theses

We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …

Theater And Covid-19: Examining How The Pandemic Financially Affected Production Crew Members In The Theater Industry, Abigail Jasak

Honors College Theses

Since the beginning of 2020, the Covid-19 pandemic has severely impacted many aspects of almost every industry worldwide. This paper will cover the financial effect that the Covid-19 pandemic has had on production crew members working within the theater industry. Research will be conducted through literature review, evaluating similar historical events and current discussions throughout the industry, and one-on-one structured interviews with production crew members who were financially impacted by the pandemic. The main goal of this thesis is to examine the different financial situations of production crew members and determine if management and production companies within the industry were …

Who’S Watching: The Accuracy Of Forecasting Broadcast Tv Audience Demand Using Advertising Prices, Niyati Gandhi

Honors College Theses

Broadcast and cable networks are struggling to keep up with the multitude of entertainment options available today, including but not limited to streaming services. However, these networks still play a role in the entertainment landscape. In order to maintain their role, they must first assess which shows deliver higher ratings and why. Ratings indicate audience demand for a particular show, which can be unpredictable. Regardless, networks sell commercial spots to advertisers at predetermined prices based on their expectations of future ratings, or demand. As such, this research paper focuses on broadcast networks and investigates two questions: Are broadcast networks able …

The Show Must (Not) Go On: The Effects Of Covid-19 On New York’S Broadway Professionals, Lucy Yezulinas

Honors College Theses

Live events have been drastically impacted during the coronavirus pandemic, especially Broadway. The purpose of this paper is to shed light on the struggles being faced by Broadway professionals as a result of Covid-19 and Broadway shutting down. As for the methodology, it was decided to interview various Broadway professionals about their experience working in the industry during a worldwide pandemic. The main areas of focus were financial and psychological repercussions. The analysis section discusses the negative financial impact of the shut down, the impact of not having the 2020 Tony awards, as well as the psychological impact on unemployment. …

Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson

Honors College Theses

This thesis surrounds the evolving topic of unionization, particularly within the performing arts industry. As trends and regulations develop that tend away from labor organization, with an increase in non-Equity professional opportunities and the enforcement and growth of legislation such as Janus vs. AFSCME and state-by-state right-to-work laws, unions such as the Actors’ Equity Association (AEA) have more reason to market themselves than ever before. This thesis aims to examine the relationship between AEA and young theatre industry entrants, aged 18-25. The study, furthermore, employs an in-depth analysis of the AEA’s social platforms, with particular focus on Instagram, Twitter and …

‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng

Honors College Theses

This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …

An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones

Honors College Theses

Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …

Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb

Honors College Theses

The purpose of this report is to understand what makes a successful female leader. Since there are so few women in executive level positions, especially chief executive officer positions, I became interested in analyzing how successful leaders act in contrast with how unsuccessful leaders act. To analyze, I will focus on the leadership of two prominent businesswomen, one who has been successful in their tenure, and one who has been unsuccessful. Mary Barra, CEO of General Motors, Inc. has been successful throughout her tenure, while Marissa Mayer, CEO of Yahoo has been unsuccessful in turning the company around. I will …

Southern Steam Prints: Large Scale, Relief Printmaking, Allison Mueller

Honors College Theses

Southern Steam Prints, a steamroller printmaking festival for Georgia Southern University I directed and organized. The project helped create community involvement in printmaking as an art form, gained notoriety for the Betty Foy Sanders Department of Art and especially the Print, Paper, and Book Arts Program. The project taught valuable skill mastery in relief print techniques, commercialism, and leadership for the kinds of event that artists plan, jury, and participate in, in the professional world. The Southern Steam Prints festival took place on April 23, 2016. Artworks created at the event were exhibited at the Center of Art and Theater …

Application Of Heritage Tourism Development Frameworks To Jenkins County, Georgia, Shelby R. Herrin

Honors College Theses

With the decline of traditional agriculture and extraction industries, many small towns in the Southeast US are facing challenges of economic decline and looking for alternative development trajectories. The city of Millen in Jenkins County, Georgia is one of such small towns. With the discovery of a large Civil War heritage resource, Millen’s administration became interested in developing the town’s tourism potential. However, the community possesses neither the resources nor knowledge to develop and promote this potential. In this project, the combination of Gunn’s functioning tourism system model as a conceptual framework and Jamal and Getz’s three-step collaborative community tourism …

Determinants Of Demand For Cable Tv Services In The Era Of Internet Communication Technologies, Michael Gorodetsky

Honors College Theses

The rise of the Internet Communication Technologies (ICTs), such as video-on-demand (VOD) services, is expected to have substantial impact on the entertainment industry. In particular, cable TV is likely to be one of the media channels most affected by the expansion and development of these new technologies. Given these changes and the fact that the signs of the cable TV viewership decline are starting to show, it is important to investigate the potential of the loss of competitive advantage of television programming services.

Most of the existing research on the topic focuses on the relationship between TV viewing and Internet …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …