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Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever
Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever
Creativity and Change Leadership Graduate Student Master's Projects
PROJECT ABSTRACT
Rebranding Visual Feedback as a Product
Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the …