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Does An Academy Award Affect Stock Return?, Kelli M. Maltsbarger
Does An Academy Award Affect Stock Return?, Kelli M. Maltsbarger
CMC Senior Theses
This study examines the affect of winning an Academy Award on the stock price of parent companies. On average, receiving an Oscar has no significant impact on the stock of parent companies during the few days surrounding the broadcast of the Academy Awards. The findings of this study introduce questions of external interference and possible limitations on this type of research. However, my study sheds light on future topics of investigation for analyzing the effects of televised award shows on the stock market.