Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Advertising (1)
- Advertising campaigns (1)
- Arab world (1)
- Arabic language (1)
- Books (1)
-
- Catholic (1)
- Collectivism (1)
- Competencies (1)
- Consumers (1)
- Content analysis (1)
- Copyright (1)
- Cost control (1)
- Cross cultural studies (1)
- Cultural anthropology (1)
- Cultural values (1)
- Debates (1)
- Democratization (1)
- Design (1)
- Digitalization (1)
- Electroencephalography (1)
- Entrepreneurship (1)
- Globalization (1)
- International trade (1)
- JOAT (1)
- Marketing (1)
- Multinational corporations (1)
- Musician (1)
- Muslims (1)
- Newspaper (1)
- Philosophy (1)
Articles 1 - 3 of 3
Full-Text Articles in Business
Competencies Of Modern Musician Entrepreneurs: The Role Of Digitalization In The Music Industry, Richard A. Rodriguez
Competencies Of Modern Musician Entrepreneurs: The Role Of Digitalization In The Music Industry, Richard A. Rodriguez
Theses and Dissertations
The culture creation industries are undergoing a period of accelerated digitization, globalization, and democratization. The 21st century music industry is bustling with lowered barriers to entry, increased knowledge sharing, and direct to consumer models which have resulted in a gold rush of entrepreneurial opportunities for musicians and increased competition to music firms and superstars. The music industry has been subject to innovative disruption providing valuable insight on the nuances of this paradigm shift for music entrepreneurs and scholars alike. Specifically, I explore competency factors in artist’s journey from musicians to entrepreneurs with successful self-managed careers. Employing Lazear’s Theory of Balanced …
Religious Consumption: Inside The Minds Of Apple And Catholic Devotees, Yi-Chia Wu
Religious Consumption: Inside The Minds Of Apple And Catholic Devotees, Yi-Chia Wu
Theses and Dissertations - UTB/UTPA
Cult-like phenomena have been researched widely in the fields of marketing, religion, sociology, and---more recently---in the field of neuroscience, where the exploration between individuals and brands through these lenses begins to offer glimpses into the relationship between brands and their devotees. Religion, a multidimensional influence on human behavior and decision-making, has been under-researched in the marketing discipline due to the sensitivity of religious topics and difficulties in measuring the impact of so potentially broad a field as "religion". This research narrows the topic and begins filling in the gap in the religion-brand relationship and explores what constitutes a cult-like allegiance …
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
Theses and Dissertations - UTB/UTPA
Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …