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Full-Text Articles in Business

Beneath The Mask: The Performance Of Blackness And Economies Of Caricature In American Fiction, Terri Bowles May 2024

Beneath The Mask: The Performance Of Blackness And Economies Of Caricature In American Fiction, Terri Bowles

Markets, Globalization & Development Review

In American Fiction (2023), written for the screen and directed by Cord Jefferson, satire, drama and comedy frame a knife-sharp examination of America’s cultural reproductions of stereotype and caricature. The film, based on Percival Everett’s novel Erasure, explores the fraught professional position of Thelonious “Monk” Ellison (Jeffrey Wright), a professor-author pressed to write a bestseller amid family upheaval and financial strain. Monk’s resulting novel, a gritty send-up of urban tropism drafted in a fit of fury and frustration, exploits America’s fixation on commodifying and flattening Blackness—and becomes an instant hit. This review explores the film’s interrogations of race, class and …


Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen May 2024

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …


Systemization & Survival -- “Houston, We Have A Problem” – Business Lessons From Apollo 13, Judith Jacob Iddy, Njeru Zakayo Feb 2024

Systemization & Survival -- “Houston, We Have A Problem” – Business Lessons From Apollo 13, Judith Jacob Iddy, Njeru Zakayo

Markets, Globalization & Development Review

In the business world, there are different factors that determine whether a business will survive or not. Apollo 13 film perfectly demonstrates what every business undergoes throughout its lifecycle. Apollo 13 spacecraft started its journey to the moon successfully with the mission being to land on the moon. Unfortunately, within a very short period of time, Apollo 13 started to experience a series of problems that required quick actions and decisions to be made with the involvement of different sets of technical skills. Ultimately, by using the prototype and systems which NASA had established for Apollo 13, the teams managed …


Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan Feb 2024

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.


Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik Feb 2024

Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.