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Full-Text Articles in Business
An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa
An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Fashion trend cycles have become increasingly fast-paced and unsustainable due to competition and consumer demand in the apparel sector. Despite having sustainable apparel choices available, consumers seem reluctant to adopt sustainable changes in their consumption habits due in part to the market allure of rapid turnover of goods, better known as ‘Fast Fashion’. Paired with aggressive marketing campaigns that encourage increased consumption beyond need, the apparel industry keeps expanding at alarming rates around the world. Although it has been identified that consumers increasingly care about the unethical behaviors in the industry that negatively impact the environment, this feeling does not …
Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on …
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
College of Business: Dissertations, Theses, and Student Research
This research seeks to provide an understanding of consumers’ psychological responses to the scarcity environments that are strategically created by retailers. A mixed method design provides both qualitative and statistical understanding of this phenomenon. The findings across four studies define a new construct that captures consumers’ understanding of the product shortage that is strategically created by the retailer, differentiates it from scarcity situations where the retailer does not necessary limit the supply of the product, and suggests that consumers react differently in the varied conditions. The study suggests that strategically controlled environments, by creating product uncertainty, are able to motivate …