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2019 Cnsjf: A Tantalizing Entertainment Experience Benefiting Curacao's Economy, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

The 2019 Curaçao North Sea Jazz Festival (CNSJF) was held during the U.S. Labor Day Weekend between August 29 and August 31. The festival has generated beautiful memories for many and is a compelling magnet for bringing people together. Its sizeable economic contribution, promotional value, and its appeal to new and affluent market segments are the most significant benefits of the CNSJF to the destination. These gripping results make the festival the flagship platform shaping Curaçao's future.

The festival attracted 5,008 international attendees, which spent US$2,522 per trip per person, and US$413 per day per person. Spending per person was …

Curacao North Sea Jazz & Destination Convergence: A Harbinger Beckoning?, Robertico R. Croes, Manuel A. Rivera, Kelly J. Semrad

Dick Pope Sr. Institute Publications

The CNSJF was held at the World Trade Center in Curaçao on September 3-5, 2015, marking the 6th annual CNSJF. This year’s festival offered, similar to the previous year, a unique promotion with one free admission to a show on Thursday night (September 3) featuring Juanes and Oscar de Leon. Friday and Saturday featured an impressive line-up of twenty-five top performers including Grammy Award-winning singer-songwriters John Legend and Lionel Ritchie, R&B legends The Isley Brothers, Grammy-winning star jazz vocalist Cassandra Wilson, Enrique Iglesias, and Usher.

The festival attracted 7,216 international tourists mainly from the Netherlands, the USA, Venezuela, Colombia, Aruba, …

The Curaçao North Sea Jazz: A Lustrum Churning Economic And Promotional Opportunities For Curaçao, Manuel A. Rivera, Robertico R. Croes, Kelly J. Semrad

Dick Pope Sr. Institute Publications

The experience of the first lustrum of the Curaçao North Sea Jazz Festival (CNSJF) has been nothing short of astonishing and spectacular. Since 2010, nearly 45,000 international tourists have attended the festival contributing US$75 million to the local economy. These international tourists stayed on average 6.07 days on the island and spent nearly US$263 per day. More significant is that this daily average expenditure by international tourists attending the festival was nearly four times higher than the typical tourists visiting Curaçao. The spending performance prompted by the festival is indeed impressive news in a tourist environment typified lately by stagnation …

Cnsjf 2012 Report: Exceeding Expectations, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

The Curacao North Sea Jazz Festival (CNSJF) attracted during the past three annual festivals 12,542 tourists, generated nearly US$22 million in direct spending due to the festival and had a total contribution of nearly US$40 million to the Curacao economy. These unprecedented results are even more significant considering the unique funding source of this festival, which is backed by a private investment source. Private investments in festival production are a financial funding source that is not common in the event industry, especially when considering the significant economic benefits the CNSJF has generated for Curacao. This festival has functioned as a …

The Signature Event In Curacao: A Source Of Brand Equity And Economic Significance, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

For a second year, the organizer of the Curacao North Sea Jazz Festival (CNSJF) commissioned the Dick Pope Sr. Institute for Tourism Studies (DPITS) to prepare a report on perceptions of attendees of the festival. Additionally, the project investigated the value of the event as well as the economic benefits the event brings to Curacao. A survey instrument was designed and used to assess the perceptions of perceived value of event attendees. The survey was completed during the event which was held September 2-3, 2011. A total of 400 surveys was collected and analyzed by DPITS. The survey revealed that …

Uncovering The Potential Of A New More Affluent And Loyal Market: The Curacao North Sea Jazz Festival, Robertico R. Croes, Manuel A. Rivera, Kelly Semrad

Dick Pope Sr. Institute Publications

No abstract provided.