Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Tennessee State University (4)
- Tennessee state University (2)
- 1912-1946 (1)
- 1912-2012 (1)
- 2010-2011 (1)
-
- Authentic self (1)
- Cause branding (1)
- Civic Engagement (1)
- Co-creation (1)
- Coach ED Temple (1)
- Consumer experience (1)
- Copyright (1)
- Dr. Thomas E. Poag (1)
- Economic (1)
- Editors (1)
- Elders (1)
- Emotional branding (1)
- Empowerment (1)
- Excellence for Youths (1)
- First 100 Years (1)
- Forward (1)
- Instrumental Music Ensemble (1)
- Legend (1)
- Life (1)
- Lives (1)
- Notable Writers (1)
- Publishers (1)
- Royal Band (1)
- Sensory branding (1)
- Service Learning (1)
- Publication Type
Articles 1 - 16 of 16
Full-Text Articles in Business
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands, Youn-Kyung Kim, Pauline Sullivan
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands, Youn-Kyung Kim, Pauline Sullivan
Human Sciences Faculty Research
In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may be unmemorable, personal feelings and experiences better shape consumers’ evaluations of brands. This study illustrates why emotional branding is essential, especially to fashion brands, when developing brand strategies in a volatile marketplace. Trends that support a need for these strategies include consumers’ desires for positive experiences, …
Instrumental Music Ensemble At Tennessee State University: The Early Years (1912-1946), Reginald A. Mcdonald
Instrumental Music Ensemble At Tennessee State University: The Early Years (1912-1946), Reginald A. Mcdonald
The Journal of Tennessee State University
No abstract provided.
The Resilience Of One Tennessee State University Professor In Providing A Path To Excellence For Youths, Sean Daniels
The Resilience Of One Tennessee State University Professor In Providing A Path To Excellence For Youths, Sean Daniels
The Journal of Tennessee State University
No abstract provided.
The Economic Impact Of Tennessee State University On The State Of Tennessee 2010-2011, Soumendra Ghosh, Anis Mnif, Sabeen Fahim
The Economic Impact Of Tennessee State University On The State Of Tennessee 2010-2011, Soumendra Ghosh, Anis Mnif, Sabeen Fahim
The Journal of Tennessee State University
No abstract provided.
Some Notable Writers, Editors, And Publishers Affiliated With Tsu Over Its First 100 Years
Some Notable Writers, Editors, And Publishers Affiliated With Tsu Over Its First 100 Years
The Journal of Tennessee State University
No abstract provided.
Living Our Lives As Elders: A Convocation Address, Celeste C. Williams
Living Our Lives As Elders: A Convocation Address, Celeste C. Williams
The Journal of Tennessee State University
No abstract provided.
Dr. Thomas E. Poag: The Life And Works Of A Tsu Legend, Helen R. Houston
Dr. Thomas E. Poag: The Life And Works Of A Tsu Legend, Helen R. Houston
The Journal of Tennessee State University
No abstract provided.
Service-Learning And Civic Engagement: A Return To Our Roots, Deena Sue Fuller
Service-Learning And Civic Engagement: A Return To Our Roots, Deena Sue Fuller
The Journal of Tennessee State University
No abstract provided.
Coach Ed Temple And The Tigerbelles, Yildiz B. Binkley, Reavis Mitchell, Tara Mitchell Mielnik
Coach Ed Temple And The Tigerbelles, Yildiz B. Binkley, Reavis Mitchell, Tara Mitchell Mielnik
The Journal of Tennessee State University
No abstract provided.
Past To Present: School Of Allied Health Professions To College Of Health Sciences And Contributions To Health Improvement In The Local Community And Beyond, Mohamed Kanu, Ronald Barredo, Elizabeth Williams, Revlon Briggs
Past To Present: School Of Allied Health Professions To College Of Health Sciences And Contributions To Health Improvement In The Local Community And Beyond, Mohamed Kanu, Ronald Barredo, Elizabeth Williams, Revlon Briggs
The Journal of Tennessee State University
No abstract provided.
A Royal Band, The Chosen Few: The Birth Of Tennessee State University, Crystal A. Degregory
A Royal Band, The Chosen Few: The Birth Of Tennessee State University, Crystal A. Degregory
The Journal of Tennessee State University
No abstract provided.
Tennessee State University: A Synopsis Of “A Touch Of Greatness,” 1912-2012, Bobby L. Lovett
Tennessee State University: A Synopsis Of “A Touch Of Greatness,” 1912-2012, Bobby L. Lovett
The Journal of Tennessee State University
No abstract provided.