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Full-Text Articles in Business
Arts Marketing, David Ocon
Arts Marketing, David Ocon
Research Collection School of Social Sciences
Although there are hundreds of resources on traditional and commercial marketing, the materials available specifically for arts marketing are scarce, posing additional challenges for Gillian. Furthermore, while some focus on arts management, few of them address marketing from the perspective of a small-to-medium (often financially struggling) arts organization. An organization like Gillian’s often has limited resources, both financial and human, and can only approach marketing informally. However, it experiences the same pressures to perform well as larger arts institutions. Often, survival depends on how well it implements the marketing strategies that marketing staff create on their own. This chapter is …
The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic
The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic
Research Collection Lee Kong Chian School Of Business
Purpose: Ireland is viewed as the shining base for Catholicism. That image is shattered as survivors revealed the abuse in the Magdalene Laundries and Mother and Baby Homes, and sexual abuse by priests. This study aims to examine image repair efforts by the Pope during his August 2018 visit. Design/methodology/approach: Examined against the Letter of His Holiness released days earlier, this study evaluates all the Pope's speeches during his visit to Ireland using the image repair theory (Benoit and Pang, 2008) as its theoretical lens. Findings: Pope Francis used the evasion of responsibility strategy to address the Magdalene Laundries and …