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Articles 1 - 2 of 2
Full-Text Articles in Business
On Radio: Up From The Boneyard: Local Media, It's Digital Death And Rebirth [Part 1], Tim Anderson
On Radio: Up From The Boneyard: Local Media, It's Digital Death And Rebirth [Part 1], Tim Anderson
Communication & Theatre Arts Faculty Publications
Is there any such thing as local digital media? Looking at the case of local podcasts, Tim Anderson argues that people indeed do, and always have, inscribed the local in their digital media creations.
Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins
Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins
Philosophy Faculty Publications
As direct-to-consumer marketing of medical genetic tests grows in popularity, there is an increasing need to better understand the ethical and public policy implications of such products. The complexity of genetic tests raises serious concerns about whether consumers possess the knowledge to make sound decisions about their use. This research examines the effects of educational intervention and feedback on consumers' genetic literacy and calibration -- the gap between consumers' actual knowledge and how much they think they know. The authors find that consumers' genetic knowledge was generally low and that people tended to underestimate their knowledge level. Furthermore, consumers' perceived …