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Articles 1 - 4 of 4
Full-Text Articles in Business
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina
The African Journal of Information Systems
The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus group …
Leadership In Information Technology: Leadership Theories, Perspectives And Ethical Dilemmas, Douglas B. Malcolm
Leadership In Information Technology: Leadership Theories, Perspectives And Ethical Dilemmas, Douglas B. Malcolm
The Siegel Institute Journal of Applied Ethics
This paper will describe various leadership theories and how they were formed, current leadership perspectives for information technology (IT) and the impact they can have on an IT workforce due to negative impressions and conditions. It will then relate current ethical issues faced by Information Technology to the key driving forces behind IT today along with detailing the current ethical issues faced by IT Leadership. Finally it will recommend some future research to help IT Leadership navigate the ethical and leadership issues faced today and to prepare for the future issues that will appear as technology advances.
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
Atlantic Marketing Journal
This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …