Business Commons^™

In Search Of Unicorns: An Analysis Of Japan's Startup Ecosystem, Kaito Komoriya

CMC Senior Theses

While Japan previously dominated global consumer markets in innovative electronic products, the economy has failed to live up to this performance since the burst of the asset price bubble in 1992 and the subsequent lost decades. In the modern economy, startup companies have become synonymous with innovation. Most of these companies have emerged from Silicon Valley, as well as other startup hubs around the globe. However, critics have criticized Japan for the limited number of notable startup companies from the country.

My thesis seeks to answer the two following questions: First, what is the current state of Japan’s startup ecosystem? …

Greenpeace In Germany And The U.S.: A Case Study In Non-Profit Web Design, Maximilian J. Weirauch

CMC Senior Theses

This thesis draws on Geert Hofstede’s cultural dimensions model, connects it to basic principles of web design, and applies it to a website analysis of the global non-profit organization Greenpeace. This case study of cultural dimensions in web design utilizes Hofstede’s framework from 1974 throughout all its chapters and focuses on the cultural differences between Germany and the U.S. My hypothesis that successful marketing materials such as websites must communicate differently with their U.S.-American and German audiences is partially borne out. But it is important to note that Hofstede’s cultural dimensions model cannot fully account for certain intercultural dimensions of …