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Articles 1 - 30 of 41
Full-Text Articles in Business
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Journalism
The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …
A Phenomenological Study On The Leadership Development Of African American Women Executives In Academia And Business, Deanna Rachelle Davis
A Phenomenological Study On The Leadership Development Of African American Women Executives In Academia And Business, Deanna Rachelle Davis
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this qualitative phenomenological study was to explore the intersectionality of race and gender for African American women through their lived experiences of how they developed into leaders. This research study was designed to determine how the intersection of race and gender identities contributed to the elements of leadership development as perceived by eight African American female executives in academia and business. The researcher sought to explore strategies future leaders might utilize to address leadership development and career ascendency for African American females who aspire to leadership roles. A phenomenological research method was most appropriate for this research …
Enhancing Road Scholar Cuba Programs Through Group Leader Training, Desiree N. Shrode
Enhancing Road Scholar Cuba Programs Through Group Leader Training, Desiree N. Shrode
Capstone Collection
In response to the Cuban Revolution in 1959, the United States imposed several embargos and restrictions against Cuba. The stipulations of these embargos have included prohibitions on not only the importation and trade of cigars, rum, and coffee, but also travel between the U.S. and Cuba. However, in 2011, President Barack Obama decided to ease these travel restrictions for educational travel that is not related in pursuant to an academic degree, also known as a People-to-People license. Due to Obama’s change in policy, many organizations have been sponsoring travel to Cuba on these People-to-People licenses, granted by the Office of …
Analysis Of Factors Affecting Indian Deck Officer Retention, Ramar Senthil Kumar
Analysis Of Factors Affecting Indian Deck Officer Retention, Ramar Senthil Kumar
World Maritime University Dissertations
No abstract provided.
Research On National Culture Effects On Human Failures In Container Shipping, Kai Jiang
Research On National Culture Effects On Human Failures In Container Shipping, Kai Jiang
World Maritime University Dissertations
No abstract provided.
Examining The Leadership Style And Sustainability Of Two Female Head Coaches At A Southeastern Land-Grant University, Allison Fulmer
Examining The Leadership Style And Sustainability Of Two Female Head Coaches At A Southeastern Land-Grant University, Allison Fulmer
Masters Theses
Abstract
Reflection on the influences and experiences of successful female head coaches of women sports is important to understanding the factors that have enabled them to obtain and sustain their leadership positions in a male-dominated profession. The purpose of this qualitative study was to examine the experiences of two female head coaches at a Southeastern land-grant university and to understand how they have sustained their role as a head coach in a world where female coaches are significantly declining. The specific objectives of this research were to: (a) understand female head coaches’ knowledge of what a land-grant institution was created …
Narrative Brought To Life: The Wizarding World Of Harry Potter, Stefani Klaric
Narrative Brought To Life: The Wizarding World Of Harry Potter, Stefani Klaric
Electronic Thesis and Dissertation Repository
This thesis explores The Wizarding World of Harry Potter and the motivations for creating fictive, immersive environments. These can be defined as spaces that generate new physical environments or worlds that engage our senses. The theme park is the experiential space where entertainment, fantasy, and commodity consumption come together. By including recognizable objects, narratives, characters, and the like, taken directly from the Harry Potter books and films, audiences and participants are brought into The Wizarding World of Harry Potter in a way that immerses them in the space and allows them to experience the narrative by participating in a journey …
Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Honors Theses
This thesis examines the exploration and discovery of Timbuktu primarily focusing on the travels and narrative of René Caillié the first European to publish his successful journey to Timbucku in 1828. Timbuktu since the thirteenth century had become a romantic mystery for Europeans and stimulated massive interest in its discovery by major geographical Societies. Through a mixture of primary and secondary sources I am able to analyze the geopolitical rivalries and myths surrounding Timbuktu that would instigate the travels of twenty-five English, fourteen Frenchmen, two Americans and one German which the majority of resulted in death. Examining Caillié’s published narrative …
Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis
Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis
Graphic Communication
The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …
Typographic Trends In American Sports Brands, Alan Jacobson
Typographic Trends In American Sports Brands, Alan Jacobson
Graphic Communication
No abstract provided.
Essays On Mental Accounting And Consumers' Decision Making, Ali Besharat
Essays On Mental Accounting And Consumers' Decision Making, Ali Besharat
USF Tampa Graduate Theses and Dissertations
This dissertation is structured in the form of two empirical essays, each investigating one type of irrational decision caused by mental accounting. The first essay, titled "Managing the Cost of Multiple Debt Accounts: A Behavioral Perspective", explores why many people pay off credit cards' with the lowest rate first when rationally speaking they should repay the debt with the highest rate most quickly. This essay suggests that irrationality emerges when people seek to close `mental accounts' associated with their credit cards and reduce the total number of outstanding loans rather than decrease the amount of total debt among all credit …
On The Efficiency Of Us Equity Markets, Mikael Carl Erik Bergbrant
On The Efficiency Of Us Equity Markets, Mikael Carl Erik Bergbrant
USF Tampa Graduate Theses and Dissertations
Most papers in empirical finance implicitly or explicitly assume the same price of risk, for each priced systematic risk factor, across all risky assets within a given domestic market. In doing so, they rely on the assumption that markets are domestically integrated and, as such, that the price of risk is determined independently of individual investors attitude towards risk. This is true in frictionless markets where investors have complete information, homogenous beliefs, and hold the mean-variance efficient combination of the market portfolio and a risk-free asset. However, investors might not hold the market portfolio because of exogenous reasons. In fact, …
Reading The Leaves: Tea And American Colonial Identity, 1765-1775, Amanda Mylin
Reading The Leaves: Tea And American Colonial Identity, 1765-1775, Amanda Mylin
Honors Projects and Presentations: Undergraduate
Cynthia, an American colonist, had her heart broken as she made the conscious decision to eliminate the purchase and consumption of tea from her daily routine. For her, taking tea like the British was an ordinary practice that would have been extremely difficult to surrender, but her patriotic duty to oppose Parliamentary taxation was more important. The majority of colonists led very British lives that involved consuming various British goods. The culture of colonial America in the years just before the American Revolution was very similar to the “Old Country” in England. The same clothing styles with the same types …
Two Essays On The Sell-Side Financial Analysts, Xi Liu
Two Essays On The Sell-Side Financial Analysts, Xi Liu
USF Tampa Graduate Theses and Dissertations
In the first essay titled "The Information Role of Analysts' Contrarian Revisions," I study a special group of revisions: contrarian revisions, defined as recommendation changes that are inconsistent with sizable stock price movements during the past week. I find that contrarian revisions are relatively more informative than trending revisions. In particular, contrarian revisions are associated with a both statistically and economically larger post-announcement drift. I also find contrarian downgrades are less likely to be issued by all-star analysts and analysts with more experience. After implementation of Regulation RD, the market reaction to contrarian revisions issued by all-stars significantly decreases, indicating …
Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko
Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko
USF Tampa Graduate Theses and Dissertations
In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.
Two studies were conducted to develop the transparency …
Perceptions Measurement Of Professional Certifications To Augment Buffalo State College Baccalaureate Technology Programs, As A Representative American Postsecondary Educational Institution, Christopher N. Brown
Perceptions Measurement Of Professional Certifications To Augment Buffalo State College Baccalaureate Technology Programs, As A Representative American Postsecondary Educational Institution, Christopher N. Brown
Industrial Technology Theses
The purpose of this study was to assess, measure, and analyze whether voluntary, nationally-recognized professional certification credentials were important to augment technology programs at Buffalo State College (BSC), as a representative postsecondary baccalaureate degree-granting institution offering technology curricula. Six BSC undergraduate technology programs were evaluated within the scope of this study: 1.) Computer Information Systems; 2.) Electrical Engineering, Electronics; 3.) Electrical Engineering, Smart Grid; 4.) Industrial Technology; 5.) Mechanical Engineering; and 6.) Technology Education. This study considered the following three aspects of the problem: a.) postsecondary technology program enrollment and graduation trends; b.) the value/awareness of professional certifications to employers …
Film Financing: Thrilling Scenes And Investing Schemes, Charlotte Moore
Film Financing: Thrilling Scenes And Investing Schemes, Charlotte Moore
Accounting Undergraduate Honors Theses
This thesis discusses investing in independent films and researches whether or not it is a scam by looking at techniques to draw in investors, accounting practices, and professional advice.
Designing An "Information-Experience" Using Creativity Science Theory And Tools, Stephanie Belhomme
Designing An "Information-Experience" Using Creativity Science Theory And Tools, Stephanie Belhomme
Creativity and Change Leadership Graduate Student Master's Projects
An “information-experience” encapsulated by a technological/digital audio-visual tool presents data and potentially meaningful information to prompt actionable knowledge concerning: “unspoken creative process elements;” their profound impacts on both how well our “physiology of creativity” functions; but also on how well foundational creative thinking and behavioral prerequisites (energy, motivation, imagination, and ownership) are leveraged.
The product: 1) introduces the user to one component of the CPS (Creative Problem Solving) Facilitation Process - Exploring the Challenge; 2) features a content specific component which prompts exploration of the many correlations between societal, organizational / community, human physiological / behavioral data, and the direct …
University Union: Becoming Syracuse University’S Official Programming Board And A College Programming Paradigm, Robert John Dekker
University Union: Becoming Syracuse University’S Official Programming Board And A College Programming Paradigm, Robert John Dekker
Renée Crown University Honors Thesis Projects - All
This Capstone project completed per the requirements of the Renee Crown University Honors Program in form is part research paper, part personal narrative, part topical history, part business plan, part guide and resource, and part portfolio. It is structured in four critical parts. The first will be a history of programming at Syracuse University as it relates to the history of University Union, the university’s official programming board. This overview covers fifty years, beginning in 1962 with the founding of the board. Following this will be an assessment of the capacity of college programming to further the goals of unifying, …
Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin
Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin
Renée Crown University Honors Thesis Projects - All
Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …
Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley
Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley
Chancellor’s Honors Program Projects
No abstract provided.
Taking Advantage Of Credit Default Swaps In European Markets, Phillip Kosmitis
Taking Advantage Of Credit Default Swaps In European Markets, Phillip Kosmitis
Finance Undergraduate Honors Theses
Credit default swaps are the leading indicators in bond and equity markets. The movement of credit default swaps can explain sovereign bond and equity market movements in distressed countries. Investors can take advantage of credit default swap volatility and movement in both sovereign credit and equity markets. In stable European countries, credit default swaps show little evidence of being the leading driver of sovereign bond and equity markets.
The Self-Efficacy Beliefs Of Black Women Leaders In Fortune 500 Companies, Latonya R. Jackson
The Self-Efficacy Beliefs Of Black Women Leaders In Fortune 500 Companies, Latonya R. Jackson
Graduate Theses and Dissertations
Black women are underrepresented in leadership positions within organizations. The extent to which self-efficacy influences the advancement potential of Black females is unknown. The purpose of this study was to examine the self-efficacy beliefs of black women in leadership positions and to determine how Black women leaders' careers are influenced by their self-efficacy beliefs. Participants for the study were determined using convenient random sampling. The objectives of this study were to determine the profile and level of self-efficacy, and leadership practices of participants based on tenure (length of time in a leadership position), age comparison and work experience (total number …
The Construct Development Of Spiritual Leadership, Emily Rachael Lean
The Construct Development Of Spiritual Leadership, Emily Rachael Lean
Graduate Theses and Dissertations
Although the past decade has shown a growing interest in workplace spirituality in the leadership and organizational literature, research in the area of spiritual leadership, is still in its infancy. The goal of this study was to delineate the construct of spiritual leadership and to provide theoretical guidelines for future research. A conceptual definition of spiritual leadership is offered in addition to a list of behaviors relevant to a spiritual leader. This study was the first of its kind to take into account the knowledge and opinions of both academic and practitioner subject matter experts. Furthermore, with regard to developing …
Does Race Influence Executive Compensation In Chinese Firms?, Elizabeth Mahoney
Does Race Influence Executive Compensation In Chinese Firms?, Elizabeth Mahoney
Business and Economics Honors Papers
In this study, we considered the effects of Chinese cultural and political influences on executive compensation in Chinese firms. The chief focus of this study is on whether the race of executives or the racial composition of the compensation committee affects the average compensation of executives, though other factors such as sales, industry, and compensation committee size were also included in the model. Data was collected from Chinese firms listed on the New York Stock Exchange, with data for the companies gathered for the year 2009 and executive salaries collected for the year 2010.
Expatriates' Acculturation Strategies: Going Beyond "How Adjusted Are You?" To "How Do You Adjust?", Matthew Lineberry
Expatriates' Acculturation Strategies: Going Beyond "How Adjusted Are You?" To "How Do You Adjust?", Matthew Lineberry
USF Tampa Graduate Theses and Dissertations
Expatriates' degree of adjustment to living and working in a foreign country is well-accepted as an important outcome variable in expatriate management research. However, measures of degree of adjustment do not capture the breadth of strategies expatriates may use to achieve such adjustment, which may be critical for understanding whether expatriates have achieved a healthy and productive orientation to life abroad. Borrowing from research on immigrant populations, this study examines the construct of expatriate acculturation strategies, which characterize expatriates' mode of adjustment along two independent dimensions reflecting maintenance of one's home culture and engagement of the host culture, respectively. One …
A Multilevel Analysis Of Institutional Fiscal Autonomy And Its Effect On Affordability, Operating Efficiency, And Minority Access At Public Colleges And Universities, Christine J. Glass
A Multilevel Analysis Of Institutional Fiscal Autonomy And Its Effect On Affordability, Operating Efficiency, And Minority Access At Public Colleges And Universities, Christine J. Glass
USF Tampa Graduate Theses and Dissertations
In recent years, an unstable funding environment for state higher education systems has led to a trend of increasing institutional fiscal autonomy in exchange for reductions in appropriations. With the growing concern that reducing state oversight will result in increased tuition and spending levels, this study was designed to provide a clearer understanding of how fiscal autonomy at public institutions impacts measures important to the state public policy goals of affordability, operating efficiency, and access. To accommodate the diversity and hierarchical structure of public institutions, this study used multilevel modeling techniques to integrate complex, interrelated institution- and state-level data. Institution-level …
An Examination Of Self-Directed Learning Readiness In Executive-Level Fire Officers, Steven G. Knight
An Examination Of Self-Directed Learning Readiness In Executive-Level Fire Officers, Steven G. Knight
USF Tampa Graduate Theses and Dissertations
The purpose of this study was to examine the self-directed learning readiness in executive fire officers in relation to the independent variables of personality type, educational attainment, and professional designation. This research utilized a quantitative design.
This study utilized the Myers-Briggs Type Indicator (MBTI) and the Self-Directed Learning Readiness Scale (SDLRS) with a sample of 250 professional firefighters. The total sample was divided equally between executive-level fire officers and firefighters at 125 each from professional departments in the Southeastern United States. Results were that the mean SDLRS score for the executive-level fire officers was 233.7 and significantly higher than the …
The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley
The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley
Graphic Communication
The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.
This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …
Acculturation Effects On Preference For English And Spanish-Language Tv Commercials Among Hispanic Audiences Of Mexican Descent, John Burton
Open Access Theses & Dissertations
The growth of the U.S. Hispanic population and its purchasing power over the past twenty years continues to be monitored closely by corporate interests anxious to gain market share and brand loyalty of the segment that now represents the largest minority group in the country. Marketers continue to look for competitive advantages in effectively communicating targeted messages to Hispanics in order to increase revenues and profits.
This study focused on the historically dominant mass-reach medium of television and explored concepts of acculturation theory to examine the effects of acculturation sub-dimensions on TV commercial language preference and attitudes among Hispanic audiences …