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Articles 1 - 3 of 3
Full-Text Articles in Business
Media Guide And Strategic Plan, Ella Greer
Media Guide And Strategic Plan, Ella Greer
Master of Arts in Professional Writing Capstones
An MAPW candidate composes a strategic plan and media guide for a local government office.
2018 - The Twenty-Third Annual Symposium Of Student Scholars
2018 - The Twenty-Third Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Twenty-third Annual Symposium of Student Scholars, held on April 19, 2018. Includes abstracts from the presentations and posters.
Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.
Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.
Atlantic Marketing Journal
This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …