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Articles 1 - 4 of 4
Full-Text Articles in Business
Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney
Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney
Honors College Theses
On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …
Television Strategies In Digital Media: How The Tonight Show Has Transformed In The Age Of Digital Distribution, Julia Hansen
Television Strategies In Digital Media: How The Tonight Show Has Transformed In The Age Of Digital Distribution, Julia Hansen
Honors College Theses
Digital Media has impacted the ways in which people consume and engage with media, and this change influences the strategies of television networks, from content style, production practices, and distribution methods. This study explores the implications of digital media in television strategies through the examination of NBC’s The Tonight Show, first through a comparative analysis of historical host, Johnny Carson, to the show's most recent host, Jimmy Fallon. This analysis found that the two hosts have contrasting personalities which cater well to the audiences of their time. Additionally, it was discovered that the programming of the show has grown more …
Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti
Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti
Honors College Theses
Rock music is a significant part of American culture and has always had ties to the socialization of the youth since its rise in the 1950s. Many musicians and music journalists have pushed forth the opinion that the genre is “dead” as its relevance in young adult culture has faded away in favor of different genres of mainstream music. However, rock artists have seen more success and virality in the past few years. This is primarily true through the social media platform TikTok, the largest platform of its kind with most young people as part of its userbase. The following …
The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly
The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly
Honors College Theses
We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …