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Full-Text Articles in Business

Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale Apr 2024

Beyond The Exit: Moma Design Store & The Extended Museum Experience, Anna C. Wershbale

Undergraduate Honors Theses

American art museum attendance soared following World War II as museums became popular education and entertainment destinations for the growing middle class. Shaped by the influence of 1980s Reaganomics and the effects of neoliberal funding policies, museum shops developed from small information desk ventures into a vital source of public relevance and financial sustainability. When given creative liberty and economic attention, the now standardized amenity presented the opportunity to sell institutional ethos. In light of neoliberal capitalism’s tendency to construe value primarily in economic terms, shops reveal how the art museum strategically assigns new meaning to its collection, mission, and …


The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak May 2022

The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak

Undergraduate Honors Theses

Space, as defined as a three dimensional extent in which objects and events have relative position and direction, is conversely bound through clothing, architecture, and other margins that organize humanhood for everyday purpose. Continually, clothing imposes and extends itself into everyday experiences and dictates notions of interaction between both people and objects. In this written body of work, my intention is to explore public and private spatial influences within clothing and the ways in which these influences can be curated to reflect and evoke notions of interaction and identity. Following three related studies on space, form, and curation, a survey …


Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood Dec 2021

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …