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The Environment As A Multi-Dimensional System:, Murray Hunter
The Environment As A Multi-Dimensional System:, Murray Hunter
Murray Hunter
Traditional approaches to management have been mechanistic, grounded in the belief that one is in control within an environment that can be manipulated through a firm forming objectives, strategies, and actions through organizations. In addition strategic planning has viewed the environment in a very structured way, for example a situational audit and SWOT analysis2 and it wasn’t until Porter developed the competitive forces model that the environment became the centre of strategy. These kinetic metaphors portray an organization as one embedded with a belief that it has an internal locus of control with the ability to manipulate forces within the …
The Evolution Of Business Strategy, Murray Hunter
The Evolution Of Business Strategy, Murray Hunter
Murray Hunter
Before the 1960s, strategy was referred to as “generalship”, “the art of war” and being concerned about managing army campaigns1. Strategy was first used in the conduct of business in the early 1960s by Chandler2, who developed strategic concepts along the thoughts of the industrial economics school3, business policy, and into a prescriptive model with objectives set by the management group which utilized defined strategies to attempt achieving their goals in what was termed corporate strategy.