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Articles 1 - 7 of 7
Full-Text Articles in Business
The Green Rush, Alexis N. Stein
The Green Rush, Alexis N. Stein
Honors Theses
Hemp, Cannabis, Weed, Marijuana, Pot, Bud, Reefer, Grass…the nicknames go on and on, but how did a plant that was once widely accepted become a Schedule I substance according to the United States Federal Government? In order to fully understand this question, we must first look at the history of hemp from its origins in 8,000 BCE to present day. This information will allow us to better understand the history of cannabis and how it has shaped the landscape for the growing cannabis industry today.
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
End Matter Vol. 51, No. 2, Maine Historical Society
End Matter Vol. 51, No. 2, Maine Historical Society
Maine History
Leave a Legacy for Maine History
End Matter Vol. 51, No. 1, Maine Historical Society
End Matter Vol. 51, No. 1, Maine Historical Society
Maine History
Leave a Legacy for Maine History
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
WCBT Faculty Publications
The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Mayor Moscone
Clippings about BART Advertisment
Custer's Last Fight At Little Big Horn, Elbert Hubbert
Custer's Last Fight At Little Big Horn, Elbert Hubbert
Rare Books
Dubbed highly innacurate (O'Keefe 2012), the work is interesting as an advertising specimen. Contains footnotes by the Hartford Lunch Company with sayings about their business practices and ethics--for example, "Waste is an indirect tax. We pay for it through advanced prices. HARTFORD LUNCH CO." (page 23).