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Advertising and Promotion Management
Association of Marketing Theory and Practice Proceedings 2021
Holiday advertising; belief congruence theory; retailer image
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Full-Text Articles in Business
“Merry Christmas!” & “Happy Holidays!” Consumer Reactions To Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton
“Merry Christmas!” & “Happy Holidays!” Consumer Reactions To Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton
Association of Marketing Theory and Practice Proceedings 2021
No abstract provided.