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Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

2021

The University of Akron

Podcast

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Full-Text Articles in Business

Feasibility Of Podcasts And City By City Analysis For Upside.Fm, Nicholas Mcfadden, Adam Sacks, Logan Dusseau, Angela Rizzo, Sarah Wieser Jan 2021

Feasibility Of Podcasts And City By City Analysis For Upside.Fm, Nicholas Mcfadden, Adam Sacks, Logan Dusseau, Angela Rizzo, Sarah Wieser

Williams Honors College, Honors Research Projects

The objective of the project is to conduct a feasibility study for Upside, with regard to their underlying business model. We then hope to make recommendations for other cities and complementary products that can fit under the Upside umbrella.