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Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

2020

CSR

Articles 1 - 2 of 2

Full-Text Articles in Business

Go Green: Make Green, Sam Montague Aug 2020

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.

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Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais Jan 2020

Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais

Honors Theses and Capstones

CSR Communication Strategies: How to Steer Away from Consumer Skepticism and Distrust

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